Closing the Gap, Part 2
The second part of this interesting article by Eric Sink gives us a couple of very helpful insights about the small-ISV business.
Eric teaches us how to know if our product has a market, and how to reach customers using the resources that we have at hand, such us blogs, where we can communicate with our possible users and learn from their interests or restlessness. The strategy is based on letting the customer be in control of the sales process, deciding what to buy and when. Sincerely, I think that this is a must read.
Closing the Gap, Part 2
Eric teaches us how to know if our product has a market, and how to reach customers using the resources that we have at hand, such us blogs, where we can communicate with our possible users and learn from their interests or restlessness. The strategy is based on letting the customer be in control of the sales process, deciding what to buy and when. Sincerely, I think that this is a must read.
Closing the Gap, Part 2
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